Company Profile PT. Cakra Radha Mustika //
A complete company profile website redesign for PT. Cakra Radha Mustika (Kalbe Group) in the middle of a full rebrand — redesigning every page, from the homepage through to the contact page, from concept to a live, published website.
PT. Cakra Radha Mustika (Kalbe Group) was in the middle of a full rebrand and needed a company profile website that reflected its new identity. The existing site no longer represented how the company positioned itself to clients and business partners.
As the UI/UX Designer, I was responsible for redesigning every page — from the homepage through to the contact page — taking the project from concept to a live, published website.
- The existing website had two core issues: it was visually outdated, and it no longer aligned with the company's evolving brand identity.
- As the rebranding progressed, the website became a critical touchpoint — the first impression for prospective clients and partners.
- The gap between the new brand direction and the old site risked undermining the company's credibility with external audiences. A full redesign was necessary.
Before moving into design, I needed to understand the rebranding in progress — including the new brand values, intended audience, and how the company wanted to be perceived going forward. I audited the existing website to identify structural and visual weaknesses, and reviewed competitor and industry reference sites to define a design direction.
Started in Figma with relatively high-fidelity wireframes to establish page structure and content hierarchy across all pages — making it easier to communicate layout intent and gather meaningful feedback before committing to full visual design.
Replaced the previous lime-green gradient palette with a more considered tone and chose typography that introduced clear hierarchy to pages that had previously felt flat — together forming the foundation of the entire visual system.
Built full hi-fidelity designs for every page, applying the new color palette, type system, and component library consistently — each page part of the same system while accommodating varying content structures.
Went through several rounds of review with the lead designer, refining layouts, spacing, and visual details — delivering a complete set of hi-fidelity Figma files, structured and annotated for developer handoff.
The redesign translates the new corporate identity into a clean, modern, and cohesive website. The lime-green gradient palette of the old site gave way to a considered blue palette, paired with the Kalbe Helix and Kalbe System typefaces to bring clear hierarchy to pages that had previously felt flat. Every page — from the homepage down to the contact page — shares one visual language, giving clients and business partners a consistent impression of the company at every touchpoint.
The website launched successfully and is now live, accurately representing the new brand identity of PT. Cakra Radha Mustika across all pages. The result was well-received by stakeholders — a meaningful signal that the design had achieved what the rebrand set out to communicate.
This project reinforced that rebrand-driven redesign requires a clear understanding of business direction. The visual decisions only hold up when they're grounded in what the company is actually trying to say.